Q & A with Alan Welsh–Columbia Data Products CEO/CTO
Q: Tell us about Columbia Data Products and why SnapBack was developed.
For more than a decade, CDP has provided reliable data protection for servers and PCs in corporate environments, most notably with our OTM and PSM products. Now we have changed focus from the power users to the ordinary, individual PC owners. We took PSM technology and redesigned it to meet the needs of the average consumer, calling it SnapBack.
Q: Why does the average consumer need SnapBack?
According to Gartner and other storage experts, in 2013 over 50% of computer users will experience a significant loss of files and/or loss of use their PC. Why? Because other backup solutions require users to choose, install, configure, and then maintain some backup procedures to ensure they work. Although these solutions work as designed for diligent people, most people are not always diligent when it comes to maintaining their computer software. In the real world, most users won’t do what’s required, so they are vulnerable to loss of their data or their entire system.