Marketing

The Key to Cross-Channel Optimization

Marketers, stop optimizing within channels and start optimizing across channels. Learn how a holistic approach improves your overall customer experience.

CDP Use Cases

3 Ways to Improve Your Ad Spend with a CDP

Over the last few years customer data platforms (CDPs) have become a critical technology infrastructure layer for many organizations looking to manage customer data and

Columbia Data Products has moved to www.CDPI.com