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Discover why 2024 will be a critical year for the CDP market. Learn more about the latest trends, challenges and opportunities shaping customer data platforms.
By using a CDP powered by AI/ML, brands can automate data cleansing, refine their data quality strategy, and implement preventative measures to ensure their data is clean and accurate
While technology considerations are paramount, the importance of data & analytics leadership for data monetization success cannot be understated.
Forward-looking businesses are deploying CDPs to achieve enterprise-wide data democratization, enabling AI to be leveraged across the business.
Artificial intelligence and machine learning are turning personalization at scale into a reality.
There is an open secret to getting value from AI – and that’s getting the right data to inform it. Here’s how a a CDP can help.
Data cleansing should be viewed as a primary goal during the CDP implementation process. Here’s what you need to know about keeping your customer data clean.
By deploying a CDP alongside your marketing automation platform, marketers can orchestrate the entire customer journey at scale and in real time.
Understand the principles of data governance, and how to create a secure data governance framework for your organization.
Key takeaways from the MarTech Day 2023 and Best of Breed Summit events hosted by Scott Briner and Frans Riemersma.
CDP.com dives into Foundry’s “State of the CIO” report, which explores the top challenges and priorities for CIOs and IT leaders in 2023.
While a CDP is not required for cloud migration, it can be an invaluable resource for ensuring sensitive customer data is secure and compliant across systems.