Ad Exchange

An ad exchange is a digital marketplace where buyers and sellers come together and enter into a real-time bidding process to buy and sell ad space.

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CPG Marketing

CPG marketing is defined as the activities and campaigns used to generate awareness, brand affinity, and loyalty for a company’s consumer packaged goods.

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Customer Experience (CX)

Customer experience is the customer’s perception of their interactions with your business, including all the actions, messages, and engagement you perform across all customer touchpoints.

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Customer Journey

The customer journey is the full-cycle relationship between a business and its customers. It encompasses every touchpoint with customers, from brand awareness to sales.

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Customer Lifetime Value

Customer lifetime value is the amount of money a customer is expected to spend with your company (buying products or services) over their lifetime with your company.

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Data Ingestion

Data ingestion is the process of connecting to multiple data sources and transporting the data from each source into a single repository, typically a database, data warehouse, or data lake

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Data Management Platform (DMP)

A DMP, or data management platform, is a software tool used primarily in advertising and marketing to build profiles of anonymous individuals, store summary data about each individual, and share their data with advertising systems.

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Data Privacy

Data privacy is the process of giving consumers the right to say who can use their information, what they can use, and how it can be used.

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Direct to Consumer (DTC)

Direct to consumer (DTC) is a sales strategy where manufacturers and CPG (consumer packaged goods) brands sell their products directly to their customers instead of selling them through retailers and wholesalers.

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ETL and ELT

ETL (Extract, Transform, and Load) and ELT (Extract, Load, and Transform) are acronyms that describe the three stages of a data pipeline. Both the ETL and ELT process involve cleaning, enriching, and transforming data, with the difference being when you transform the data. 

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Predictive Analytics

A form of predictive modeling, predictive analytics is the branch of big data analytics that is specifically concerned with revealing insights on what will happen in the future based on what has already occurred in the past.

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Retail Marketing

Retail marketing encompasses all of the ways a consumer business attracts customers and generates sales of its goods and services.

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Supply Side Platforms (SSPs)

A supply-side platform (SSP) is an adtech software that helps publishers and other advertisers automate the management, selling, and optimization of ad inventory (audio, video, display, mobile) on their web and mobile properties.

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