Over the last few years customer data platforms (CDPs) have become a critical technology infrastructure layer for many organizations looking to manage customer data and leverage it for business value. And while CDPs can be used for a variety of applications due to their breadth of functionality, advertising is one of the top use cases […]
Use of Customer Data Platforms (CDPs) is on the rise for everything from understanding customer COVID response to personalized customer journeys. Here’s why.
The consumer packaged goods (CPG) industry needs to invest in DTC models now or risk becoming irrelevant. Here’s how they can successfully launch into DTC.
Customer data orchestration is an automated set of processes for efficient, personalized, effective marketing. Here’s how the right CDP choice makes it easy.
What’s the difference between zero-party data, first-party data, second-party data, and third-party data? Treasure Data’s explanation will help data-driven marketers.
Marketers, stop optimizing within channels and start optimizing across channels. Learn how a holistic approach improves your overall customer experience.
Customer experience can—and should—be measured. Smart use of data can help your brand find new ways to attract and retain customers.