The 2021 CDP Institute Member Survey is out, and there are some interesting findings. One is that consumer businesses are increasing their CDP deployments.
What does your customer journey map really tell you about your customers? See how to create 4 types of maps, for personalization and omnichannel marketing.
I have been a part of many digital transformation initiatives, and they all have several common objectives around driving growth, improving customer experiences, becoming data-driven, and evolving the business model. And because customer data is at the center of all the transformation programs, implementing a Customer Data Platform or CDP should be a primary investment […]
Over the last few years customer data platforms (CDPs) have become a critical technology infrastructure layer for many organizations looking to manage customer data and leverage it for business value. And while CDPs can be used for a variety of applications due to their breadth of functionality, advertising is one of the top use cases […]
Create a unique customer journey map to make your marketing more precise, pinpointing where you should focus your efforts to maximize conversions.
Customer data orchestration is an automated set of processes for efficient, personalized, effective marketing. Here’s how the right CDP choice makes it easy.
Find out how a CDP simplifies real-time personalization in three steps—audience management, customer journey orchestration, and multi-channel messaging.
Customer experience can—and should—be measured. Smart use of data can help your brand find new ways to attract and retain customers.
While the definition of customer experience (CX) is simple, managing it is anything but. Find out how changing consumer expectations are redefining CX.